How to store image datatype value to a variable?

I have image type col.
I'm trying to do the following,
DECLARE @.Data varbinary(16)
SET @.Data = (select imageCol from Table1 where id=3)
As image datatype returns varbinary value, so I want to store image col value to a varbinary variable(or any other type variable, eg., varchar). But getting following error,
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Server: Msg 279, Level 16, State 3, Line 2
The text, ntext, and image data types are invalid in this subquery or aggregate expression.
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Is there anyway to store image datatype value to a variable?
Cheers.

Try this:
select @.Data=imageCol from Table1 where id=3

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mbanavige wrote:

Try this:
select @.Data=imageCol from Table1 where id=3

Thanks a lot.